The world of digital marketing has changed a lot in the last few years.
The COVID-19 pandemic disrupted whole industries across the world, there’s been a surge in remote work and people choosing to freelance, and there’s a huge supply shortage affecting eCommerce businesses.
We wanted to see how the last two years have impacted the way these companies hire marketers, the marketing channels they prefer to use, and what their major barriers to growth are.
Biggest marketing challenges
The first thing we asked companies was what their main challenges are and what type of marketing projects or activities are they going to focus on in 2022 and their answers surprised us.
The top 5 biggest challenges that brands are having are –
Improving their website conversion rate
Improving their return on ad spend
Building a better brand strategy
Expanding to new channels
Increasing the rate of returning customers